Building Shay’s digital presence and driving music discovery.

For Shay, Noteworthy developed and executed a multi-channel marketing strategy designed to strengthen her social media presence, create consistent content, and increase discovery around her music.

Our work covered the full digital campaign — from social media management and content creation to Meta advertising, playlisting, and UGC seeding.

We managed Shay’s social platforms to build a recognizable artist identity and encourage audience engagement. We also developed and produced social-first content tailored for short-form platforms, keeping her music visible across her digital channels.

To extend the campaign beyond organic content, we ran Meta Ads to put her music and content in front of targeted audiences, supported playlisting efforts, and seeded the track through UGC creators to encourage organic-style content and conversation around the release.