Every lever behind a release
UGC and creator seeding
Real creators making real content around your release, matched by genre and audience for authentic reach.
Most releases
Drop with a post and a prayer.
No seeding, no pitching, no system behind them. The music is good, but the reach never matches the artist's potential.
With NoteWorthy
One coordinated campaign.
Creator seeding, playlist pitching, PR, and paid social running as one coordinated campaign, with reporting that shows what worked.
Services
What we run
Content strategy
A platform-by-platform plan so your content compounds instead of scattering.
Social media management
Consistent, on-brand presence and community engagement across your channels.
Playlist and sync pitching
Targeted outreach to the right curators and supervisors, with realistic expectations and clean execution.
PR and media outreach
Press and placements that build credibility around the artist and the release.
Paid social (Meta and TikTok)
Targeted media that supports discovery and feeds the algorithm, run as positioning not as a shortcut.
Community growth
Fan accounts and community building that keep audiences active between releases.
Podcast and sync pitching
Getting the artist and the music in front of the right shows and opportunities.
Process
How a campaign runs
- Step 01
Scope the release
We learn the music, the audience, and the goal, then scope the campaign around what you are launching.
- Step 02
Plan the rollout
Content, creators, pitching, and paid media mapped on one timeline, with budgets you approve first.
- Step 03
Run the campaign
One team executes across every channel, so seeding, PR, and ads land together instead of scattered.
- Step 04
Report and adjust
You see what ran and what moved, and we shift spend toward what is working between phases.
Featured result
Mia Takarabe's release, turned into a Philippines-wide fan movement.
We ran the fan accounts, creator seeding, and merch PR for a major international release, and drove roughly 30,000 views on a $500 UGC media budget.
See the Full Case StudySimple, cost-effective pricing.
Campaigns are scoped to the release, not sold off a shelf. Your retainer and your media budgets stay separate, so you always see exactly where the money goes.
Campaign Retainer
Our fee$800 to $2,500+ / month
Scoped per release · adjusted between phases
Strategy, content, creator seeding, community, and paid media management, run as one team.
What the retainer covers
- Campaign strategy and rollout planning
- Content and creative production
- Creator seeding and community growth
- Paid media setup and management
- Reporting on what ran and what moved
UGC and Media Budgets
Pass-throughAt cost / you approve first
Never bundled into the retainer
Ad spend and creator payments go straight to the platform or the creator. We do not mark them up.
How it works
- We propose a budget with the expected return
- Nothing moves until you approve it
- Spend is reported line by line
- Scale up or pause between phases
- $500 drove 30K views on the Heartless release
The People
The team behind the campaigns.
Marketers, editors, and creators running your growth work as one coordinated team. Get to know the team below.
1 Year
Sidney
Chief Marketing & Operations Officer
1 Year
Hannah
Content
1 Year
Rowie
Video & Design
1 Year
Audrey
Social Media
1 Year
April
Marketing Support
1 Year
Josh
Marketing Support
Your next step