Azkal | UGC, social media & merchandise | Philippines
Growing a connected content and merchandise ecosystem.
A coordinated content network and merchandise program for Filipino indie pop band Azkal.
01 / THE PARTNERSHIP
One connected campaign.
Noteworthy partnered with Azkal, the Filipino indie pop band fronted by Rom Villarica, to strengthen its digital presence through UGC page management, social media management, content production, and merchandise development.
We developed and managed a network of 10 UGC pages across TikTok and Instagram, with around 150 posts a month split between PH/SEA and US audiences. The pages expanded content distribution and kept the band’s material circulating across platforms.
Our team managed the pages and turned artist assets into engaging, platform-native short-form content, creating more opportunities for Azkal’s music and brand to reach new audiences.
Beyond digital, we coordinated a locally sourced, Filipino-designed jacket and tote bag, supporting the merchandise process from concept and design through production coordination.
02 / THE SCOPE
What we brought together.
A clear view of the roles and services included in our work with Azkal.
Social media management
Short-form content production
Content strategy & distribution
Merchandise design & mockups
Supplier sourcing
Merchandise production & supply coordination
THE THROUGH-LINE
The partnership connected content, distribution, social media, and merchandise in one system that supported Azkal’s brand beyond social platforms.
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